AI Insights · Timothy · October 2025
Top Beauty Retail Apps in Turkey on iOS: Q3 2025 Performance
Discover the performance trends of the top 5 beauty retail apps on iOS in Turkey during Q3 2025, including download and active user metrics.
In the third quarter of 2025, the top beauty retail apps on iOS in Turkey exhibited varying performance trends, as reported by Sensor Tower.
Gratis: Kişisel Bakım & Makyaj saw a notable fluctuation in weekly downloads, starting at approximately 75K in early July before experiencing a dip and subsequent recovery to around 19K by the end of September. The app's weekly active users also showed a dynamic pattern, peaking at nearly 496K in mid-August.
Watsons: Kozmetik ve Alışveriş maintained a stable download rate throughout the quarter, with figures hovering around 19K initially and settling at approximately 13K towards the end. Active user numbers began at 240K, facing a gradual decline to about 169K by late September.
SEPHORA - Maquillage, Parfum demonstrated a steady increase in downloads, peaking at 18.8K in mid-August. Active user trends mirrored this growth, although there was a decline from 176K to 136K over the quarter.
Kiko Milano: Makyaj & Kozmetik experienced a peak in downloads at 21K by late July, followed by a significant drop, ending the quarter at around 7K. Active users remained relatively stable, with a slight peak in early August reaching 50K.
Finally, Rossmann showed a steady increase in both downloads and active users. Downloads reached their highest at 10.7K in the last week of September, while active users peaked at 70K in early September.
For more detailed insights and data, visit Sensor Tower.
